But we're really happy with the final result. Then it was a question of making that mechanic as fun and intuitive as possible, and that took a lot of tinkering and tweaking. "We promised ourselves we'd come up with something really new for 'the next Bejeweled' and we must have gone through at least a hundred ideas before settling on the 'twist mechanic' in the new game. If Bejeweled is hot chocolate, Bejeweled Twist is a double mocha latte!" "It took considerably more time, more money and more people than the original Bejeweled, but we feel it was worth every ounce of that effort," said Jason Kapalka, chief creative officer and co-founder of PopCap, and co-creator of all three Bejeweled titles. With so many ways to play, Bejeweled Twist provides thousands of hours of fun for anyone. "PopCap has done it again, taking a ridiculously simple concept and honing it into an utterly enthralling experience that can be relaxing, challenging, exciting or incredibly strategic, depending on your mood. "There's no doubt this is the world's greatest casual video game," declared Cindy Robertson, who wrote, published and sells a strategy guide for Bejeweled 2 under the pen name Julia Gemstone. Formally unveiled this evening at a gala launch event at Seattle's Experience Music Project museum and attraction, Bejeweled Twist is already winning over fans of the original Bejeweled and Bejeweled 2.
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